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關於BLENDERS EYEWEAR

Blenders 成立于美國加州的聖地牙哥。太陽眼鏡在美國西岸是日常生活的必需品,而熱愛戶外運動的兩年輕人,不滿足於市售的款式與價格,而決定投入開發自己喜歡的太陽眼鏡。Blenders 鮮明的配色與設計,就像南加州的海灘一樣充滿熱情與活力,戴上它絕對成為眾人目光的焦點;同時為了做到和運動眼鏡一樣兼顧舒適性,使用輕亮化的材質製作而成,不論從事什麼類型的活動,都能感到非常自在。
 
Blenders 兼顧設計、品質與價格,產品才剛推出就引起不小的迴響;不透過廣告行銷宣傳自己的產品,僅憑著粉絲的口耳相傳與社群媒體的大量轉貼,在短短的幾年間,迅速的將市場拓展到了全球;從香港到巴西、從日本到西班牙,與世界各地同樣熱愛戶外運動與旅行的夥伴們,分享著Blenders 的西岸風格。

"It started with a simple idea and the mission remains the same. Build quality sunglasses with bold, vibrant style at a great price … we make stuff we want to wear ourselves."

Blenders didn’t start with much of a traditional business structure or background. One thing we did have was complete confidence that, one way or another, we could build something different and something awesome. We borrowed enough cash to make 300 pairs of sunnies and jumped straight into the hustle. Pouches and packaging were done by hand - measured, cut, screen printed, and sewn at our house by the beach. ( Any of you still have that original packaging? ) Every step of the way has been a huge learning process and we’ve found that just googling things and giving them a shot has been pretty effective so far.

"The future is bright. Come prepared."

LIFTOFF 2012

After launching Blenders in Spring 2012, things picked up quickly. Well … not THAT quickly. This stuff is a lot of work. We basically started out slinging shades out of our backpacks after work and on weekends. Friends and family played a huge roll in supporting us at the outset and continue to do so. After all, who but your family would tell you that starting a sunglasses company is a GOOD idea? We were successful with a crowd funding campaign early that summer, gaining almost 200 backers who believed in us and are still customers to this day. From that round of funding we were able to bring out our first line of designs that were picked up in local events and surf shops, plus some key blogs got the ball rolling with sales. Things really took off in the fall when we were featured on two local news stations and nationally on the Today Show.

24/7

Through the first two years, we continued to build Blendz by working late nights and weekends perfecting designs, organizing logistics, and packing orders. As new models rolled off the line, the response from the Blenders community was insane and people helped spread the word through word of mouth and social media. When things reached a tipping point, we made the call to leave our full time jobs ( surf instructor and kayak guide ) and jump into our first office to focus 100% on the Blenders dream. We assembled a small team of college students to join the brand and got down to business.

"We decided to go after our passion 100% and that’s what Blenders is all about."

We’ve relied on word-of-mouth from people that are stoked on Blendz and want to share it with friends. Social media has been our bread and butter, allowing us to reach audiences globally and share our slice of California lifestyle with like minded folks everywhere. We routinely ship to countries all over the world and the reach of social media has helped develop retail relationships from Hong Kong to Brazil, Spain to Japan and everywhere in between. Back home we’ve developed relationships with surf shops and boutiques all over California as well as Nordstrom stores across the country.

 

As we grow, we continue to enjoy the basics that we’ve been passionate about since day one. Fresh design, pushing the envelope, and exploring the active coastal lifestyle that inspires our work. We love connecting with people on Instagram, Facebook, Twitter, and all the other ways you can get in touch with us. The team is all here at the office in La Jolla, California so stop by and say hi next time you’re headed to the beach!